Pitti Uomo 2026: Locations, Dates, and Events in Florence

Pitti Uomo 2026 will be held from Tuesday, January 13th to Friday, January 16th at the Fortezza da Basso.

The venue has hosted Italy’s most important men’s fashion event since 1982.

For four days, the cradle of the Renaissance becomes a hub for artisans, buyers, and industry professionals from around the world to discover the latest trends in men’s fashion.

Pitti Firenze Uomo will feature some of the world’s leading brands. Previous editions have included brands such as Fila, MM6 Maison Margiela, Fay Archive, Paul & Shark, Guess, Tatras, Setchu, G-Star Raw, Manuel Ritz, and Eton.

What is Pitti Uomo? The Men’s Fashion Event Par Excellence

Pitti Immagine Uomo is the most important event organized in the city by Pitti Immagine, a company active in the promotion of the fashion industry and design.

The event includes two annual events, organized biannually.

An absolute reference point for global men’s fashion, Pitti Uomo presents its summer edition in June and its winter edition in January.

Thanks to the interventions and work of Marco Rivetti, Fabio Inghirami, and Gianfranco Bartolini, Pitti became an international event during the 1980s.

Cultural and communication changes were made, and prestigious events were created, hosted in some of Florence’s most beautiful artistic locations.

The Pitti Uomo exhibitors vary each year, presenting emerging designers and established brands capable of distinguishing themselves on the global men’s fashion scene.

Among the most notable names are Brunello Cucinelli, Fray Camiceria, Belvest, Paul & Shark, Herno, Boglioli, ICECREAM, Sun68, Woolrich, Ellesse, Windsor, Rag & Bone, Mackintosh, Tramarossa, Sebago, Guess x North Sails, and Barbour.

Pitti Uomo 2026 Dates and Locations

These are the dates of Pitti Uomo January 2026:

Tuesday, January 13th to Friday, January 16th.

Pitti Uomo Hours:

Trade Fair Hours:

January 13th: 9:00 AM to 6:00 PM;
January 14th: 9:00 AM to 6:00 PM;
January 15th: 9:00 AM to 6:00 PM;
January 16: 9:00 AM to 4:00 PM.

Registration times:

January 13: 9:00 AM to 6:00 PM;
January 14: 9:00 AM to 6:00 PM;
January 15: 9:00 AM to 6:00 PM;
January 16: 9:00 AM to 2:00 PM.

Collateral Events and Unmissable Events

Pitti Uomo events are some of the coolest and most anticipated events for professionals, the public, and industry insiders:

Fashion shows and presentations: offer an overview of future trends in men’s fashion and allow you to discover the new collections of the most prestigious brands;
Fashion shows by Guest of Honor designers: admire the work of designers who are true benchmarks in the industry;
Special Events: performances and celebratory events will follow one another, involving major companies and international VIPs, making the Pitti Uomo experience even more glamorous;
Parties: relaxed atmospheres where you can meet celebrities and professionals and network in a more relaxed atmosphere.

Pitti Uomo boasts world-renowned guests from the fashion and entertainment industries.

Over the years, the Fortezza da Basso and Florence have hosted designers, supermodels, creative directors, musicians, and actors.

These include Lenny Kravitz, Gigi and Bella Hadid, Virgin Abloh, Irina Shayk, John Smalls, Stella Maxwell, George Clooney, Dua Lipa, Katy Perry, Leonardo DiCaprio, Tilda Swinton, and Carles Puyol.

Where to eat in Florence

Pitti Uomo’s central and strategic location makes it easy to quickly reach numerous restaurants where you can enjoy traditional dishes or discover new trends:

Osteria Vecchio Cancello: Open daily for lunch and dinner, this traditional Tuscan restaurant is located at Via Guelfa 138/R, 300 meters from the Fortezza da Basso;
Trattoria La Gratella: Traditional Florentine cuisine for lunch and dinner. Located at Via Guelfa 81/R, 400 meters from the Fortezza da Basso;
Osteria Il Basilico: Mediterranean cuisine restaurant with seafood and meat dishes. Open for lunch and dinner. Located at Via Nazionale 124/R, 500 meters from the Fortezza da Basso;
Matto Matto: A restaurant serving traditional Florentine cuisine, open daily for lunch and dinner. Located at Via Nazionale 122/R, 500 meters from the Fortezza da Basso;
Steakhouse da Aldone: A restaurant serving traditional cuisine and meat dishes. Open daily for lunch and dinner. Located at Via Nazionale 116/R, 500 meters from the Fortezza da Basso;
LiVio Pizzeria: Open daily from 12:00 PM to 11:00 PM, it offers a wide selection of wood-fired pizzas. Located at Via Nazionale 77/R, 550 meters from the Fortezza da Basso.

What to do between fashion shows

During the events and fashion shows scheduled for Pitti Uomo, you can take some time to visit some of Florence’s most beautiful locations.

Fortezza da Basso is strategically located, just a short distance from:

Basilica of Santa Maria Novella: a 5-10 minute walk away is one of the city’s most important monumental complexes. With its characteristic white and green marble façade, it houses works of great value, such as Masaccio’s Trinity and Giotto’s Crucifix;
Monumental Complex of Santa Maria Novella: a 5-10 minute walk away is the convent, the large cloister, the Green Cloister, the Spanish Chapel, and the Refectory;
Palazzo Strozzi: an 8-10 minute walk away is one of the most important examples of Renaissance civil architecture, which today hosts art exhibitions and cultural events;
Florence Cathedral: a 10 minute walk away is the Cathedral of Santa Maria del Fiore with Giotto’s Bell Tower, Brunelleschi’s Dome, and the Baptistery of San Giovanni;
Piazza della Repubblica: a 10-minute walk away is one of the city’s most important squares, filled with historic cafés;
San Lorenzo Central Market: a 10-minute walk away is the historic covered market with stalls selling local produce on the ground floor and dining options upstairs;
Medici Chapels: a 10-minute walk away is the Medici Family Mausoleum, home to Michelangelo’s sculptures.

Buying Tickets and Organizing Your Travel

Tickets for Pitti Uomo can be purchased directly at the fair or through dedicated channels.

The cost varies from €25 to €35 depending on whether you purchase online or at the fair.

Those who choose to purchase digital tickets (recommended by the organizers) can do so through two different apps:

PITTISMART: provides a personal, name-based ticket that’s always available on your device, along with the event guide;
MyPitti: To make a purchase, you must register your name and provide all the required documentation.

The Fortezza da Basso can be reached quickly from several locations via different means of transportation:

By car: leave your vehicle at the Villa Costanza parking lot and take the tram, or leave your vehicle at the Guidoni parking lot and take the T2 tram;
By train: get off at the Firenze Santa Maria Novella Central Station, 550 meters from the Fortezza da Basso;
By plane: From Florence’s Amerigo Vespucci Airport, take the T2 tram line, which takes you directly to the Alamanni – Stazione stop, near the Fortezza da Basso.

The Fortezza da Basso is just 750 meters from Hotel Botticelli.